Raising Capital in the FMCG Sector: Overview of key considerations (Part One)
The Fast-Moving Consumer Goods (FMCG) Sector represents one of the largest sector worldwide comprising companies that supply products that are in constant high demand such as food, beverages, personal hygiene and household items.
From a retailing perspective, FMCG is cited as a low margin high volume game. Within these sub categories, FMCG products are often near-identical and for this reason competition can be intense.
Seeing as profit margins are usually slim, firms operating within this space focus on driving top line sales.
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